All the AI Tools in HubSpot: We Do the Homework, So You Don't Have To

AI in HubSpot:

A Game Changer (Without the Hype)

Let’s be honest—AI is everywhere. It’s in your inbox, your customer chats, and even lurking in that suspiciously accurate ‘Recommended for You’ section. And if you’re using HubSpot, AI isn’t just a buzzword; it’s quietly working behind the scenes, making your life easier.

But instead of making you trawl through endless documentation (or worse, decipher marketing jargon), we’ve done the legwork. Here’s your one-stop guide to all the AI tools in HubSpot, what they do, and whether they’re worth your time. Spoiler: They probably are.

1. AI-Powered Content Assistant:

Your New Writing Sidekick

Staring at a blinking cursor, wondering how to start that email? HubSpot’s AI-powered Content Assistant is here to rescue you. Whether it’s blog posts, emails, or even social media captions, this tool suggests, drafts, and refines your content faster than you can say, “I should have paid more attention in English class.”

Best for: Writing blogs, emails, and social posts with minimal effort.

Where to find it: Available in the blog editor, email composer, and even social media tools.

(Oh, and if you’re still skeptical about AI’s role in business, we covered that in Can AI Help In Your Business?)

2. ChatSpot.ai:

The AI Assistant You Didn’t Know You Needed

Meet ChatSpot.ai—HubSpot’s AI chatbot that acts like your personal marketing assistant. Need a quick CRM report? A lead list? Or maybe some sales insights? Just ask ChatSpot, and it’ll fetch the data for you. It’s like having an overachieving intern, minus the awkward small talk.

Best for: Automating sales reports, lead searches, and CRM insights.

Where to find it: Integrated into your HubSpot CRM dashboard.

3. AI-Powered Reporting:

Because Spreadsheets Are So 2010

Data is great. Manually crunching numbers? Not so much. HubSpot’s AI-powered reporting helps you analyse trends, predict performance, and generate insights—all without breaking a sweat (or your brain).

Best for: Making sense of your data without an advanced degree in statistics.

Where to find it: HubSpot Reports & Dashboards.

4. AI-Powered Forecasting:

See the Future (Sort Of)

Ever wish you had a crystal ball for your sales pipeline? HubSpot’s AI forecasting predicts your sales trajectory based on historical data. It’s not magic, but it’s close.

Best for: Sales teams who like to know what’s coming before it happens.

Where to find it: HubSpot Sales Hub (Enterprise plans).

5. AI-Powered Lead Scoring:

The Smart Way to Prioritise

Not all leads are created equal, and HubSpot’s AI-powered lead scoring ensures you focus on the ones most likely to convert. It analyses behaviour, engagement, and demographics to give each lead a score—so your sales team doesn’t waste time on tire-kickers.

Best for: Sales teams looking to prioritise high-value leads.

Where to find it: HubSpot CRM, under Lead Scoring.

(By the way, if you’re wondering how AI fits into CRM as a whole, we break it down in The Role of AI in CRM.)

6. AI-Powered Campaign Assistant

Creating marketing assets from scratch? AI-powered Campaign Assistant generates landing pages, ad copy, and emails, saving you time and effort.

Best for: Automating campaign content creation.

Where to find it: HubSpot Marketing Hub.

7. AI Chatbot

GPT-powered chatbot that interacts with website visitors, qualifies leads, and even schedules meetings.

Best for: Automating customer interactions and lead qualification.

Where to find it: HubSpot Service Hub.

8. AI-Powered Web Builder Assistant

HubSpot’s AI-powered Web Builder Assistant generates entire websites by understanding your business goals, style, and preferred structure. It automates the design process, saving hours of manual work while ensuring a professional look.

Best for: Businesses looking for a fast and efficient way to create a professional website.

Where to find it: HubSpot CMS Hub.

9. AI-Powered Email Summary

Tired of sifting through long email threads? HubSpot’s AI-powered Email Summary condenses conversations, highlighting key points and action items so you can stay on top of communications effortlessly.

Best for: Improving efficiency in email management and team collaboration.

Where to find it: HubSpot Inbox and CRM.

10. AI-Powered Social Media Agent

Struggling to keep up with social media content? HubSpot’s AI-powered Social Media Agent helps generate posts based on engagement trends and best practices, ensuring your content stays relevant and effective.

Best for: Maintaining a strong social media presence with minimal effort..

Where to find it: HubSpot Social Media Tools.

11. AI-Powered Customer Agent

Handling customer inquiries manually? The AI-powered Customer Agent automates responses, resolves common issues, and escalates complex problems efficiently—ensuring seamless customer support.

Best for: Enhancing customer support and reducing response times.

Where to find it: HubSpot Service Hub.

12. AI-Powered List Assistant

Creating segmented lists in HubSpot just got easier. The AI-powered List Assistant helps refine records, ensuring you reach the right audience with accurate filters and segmentation.

Best for: Marketers looking to improve audience segmentation effortlessly.

Where to find it: HubSpot Lists Tool.

13. Breeze AI

Breeze AI powers HubSpot’s entire customer platform, optimizing workflows and providing enriched data insights to enhance decision-making.

Best for: Businesses leveraging AI to improve efficiency and customer interactions.

Where to find it: Integrated across HubSpot’s tools.

14. AI-Powered Prospecting Agent

Need help identifying high-quality leads? The AI-Powered Prospecting Agent enhances your sales pipeline by crafting targeted outreach strategies.

Best for: Sales teams looking to optimize prospecting efforts.

Where to find it: HubSpot Sales Hub.

HubSpot’s AI tools aren’t here to replace you—they’re here to make you look good (and let’s be real, who doesn’t want that?). Whether it’s writing better content, predicting sales, or automating tedious tasks, AI in HubSpot helps you work smarter, not harder.

So go ahead, embrace the AI magic. We’ve done the homework—now you get to reap the benefits. And when you are ready to level up with AI, contact Woven to implement HubSpot in your organization today!

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